Posted by: darmonation | June 30, 2009

WTF Coke?

The Coca-Cola Bottling Company (I use it’s full name like a parent does when really trying to show a kid they are pissed at them) recently decided to change up the design of it’s ever-since-i-can-remember gold Caffeine Free Diet Coke can. The new can is now a silver can with some ugly goldish squiggly lines running through it. Frankly, it’s almost difficult to tell it apart from a regular Coke can, which begs the question: why on earth would Coke want to take a highly recognizable differentiator like the gold coke can and replace it with one that people might absent-mindedly NOT purchase because they think it’s regular Diet that will keep them up? I do not understand the rationale behind this decision. Someone pls explain.

oldcokeOld Diet Caffeine-Free Diet Coke Can

dietcokeNew Caffeine-Free Diet Coke Can

dietcokeregRegular Diet Coke Can

Am I crazy here?



  1. The gold can always made me think it was chock full of caffeine. It just LOOKS like you’d think caffeine would look – all brown and dull like stained teeth. I’ve never bought it, because the can didn’t appeal to me. Guess Coke found sales lagging?
    Fantastic blog by the way — wanna syndicate in Toronto?

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s


%d bloggers like this: